INTRODUCTION AND CONCEPT
Are you often so busy that you can’t manage simple tasks like buying a gift or cooking dinner? Yes, that happens to all of us. We are living in a dynamic world and sometimes we wonder how we find time to sleep. On the other hand, these fast moves we are trying to control every day brought us to a place where everything can be solved with just one tap. Our smartphones have become magic wands that help us to obtain the desired services right at the door. Well, we are not sorcerers, of course. We just take advantage of on-demand service apps.
What Is On – Demand Service App?
On-demand service app acts as a mediator between customers and providers of different services. Instead of spending time and effort to receive what they want, users prefer to pay a small fee for a faster and more convenient procedure offered by this type of app. Therefore it makes sense the evolution of these apps created to solve major problems for humanity.
As per the Harvard Business Review, On-Demand economy is every year attracting more than 22.4 million consumers, and the spending is about $57.6 billion. Again, if we take a look at the marketplace, online markets are spending the most with 16.3 million consumers who on average spend $36 billion every year.
On-demand apps can be considered as a linking layer between consumers and different businesses. On-demand apps cover various sectors, and consumers use them to get their hands on multiple products or services that they wish to purchase. Now, these services can range from grocery, laundry, food delivery, car rentals, or personal health services. In short, consumers can get their hands on such services with a few taps on their smartphone devices. Most of the online businesses out there are today leveraging the service of On-Demand apps to flourish and build a reputation.
ON-DEMAND ECONOMY IMPORTANT FACTS & STATISTICS
The On-Demand Economy has swiftly taken over the traditional business models by serving people with what they want and where they want. Statistics show that this new trend called on-demand or access economy has changed the way businesses serve people and has thus become the most talked-about business term of this decade.
The on-demand economy took shape in the US with companies like Uber and Airbnb. But what seems even more amazing than this, is the fact that 42% of the total adult US population have used the services of at least one on-demand startup.
4 Ways How On-Demand Economy is Changing Businesses
The On-demand economy has started ruling the manner businesses work. This has evolved keeping customer-centricity in mind and the need for easy access.
Let’s see how the On-demand business is transforming the world, with gaining new users every day.
1. Contactless Delivery
The effect of the pandemic has been such that, an creasing number of users prefer to shop online, and hence avoid visiting brick-and-mortar stores. More and more businesses are switching to online platforms. To meet customer expectations, companies need to draw innovative measures that are supposed to give customers more than they expect from you.
One another reason to go in for contactless delivery is to protect delivery personnel as well. Thus businesses have coined the term “contactless delivery”. In this, agents use to leave the baggage outside the customer doorstep, so that they can maintain social distance and avoid spreading of this life-taking virus.
2. Convenience
From transportation, delivery, telemedicine, and medicine delivery, today, customers want everything instantly and delivered to them. The On-demand companies increase accessibility and aim to deliver customer experience with the quality of service. In this present scenario when being in a crowd is risky, the on-demand economy has played a vital role in curbing the spread of the virus.
3. Personalization
Customers also expect you to know them personally. If you are someone who loves Amazon, Alibaba, and Lazada, then you might have noticed these brands have one thing in common, which is providing a memorable experience. And customer experience isn’t just providing an opportunity to sell and buy goods. It rather comes from how you treat your clients at all touchpoints.
4. Behavioral Targeting
You have only two options left, innovate or lose. The On-demand economy is revolutionizing customer experience. And, behavioral targeting has a significant role in shaping consumer behavior.
Factors that are imperative here are rising customer expectations and competition.
After you have behavioral information, you can organize and segment it depending upon the user’s demographic data such as gender, product, interests, buying fashion, etc.
Benefits of On-Demand apps
Today more than 80% of businesses out there are into On-Demand app development for their business, and so when it comes to building customized mobile app solutions, everything is justifiable. However, if you want to enjoy a useful and highly extensible mobile app for your business, then you need to have the right features included in it as well as check for vulnerable areas in the app so as to take care of it. Such apps will help boost ROI for your business all the while adding value to it.
The on-demand model is preferred because it satisfies the needs of consumers in a cost-effective, scalable, and efficient way. It also allows service providers to offer services and realize astounding levels of profit, without too much overhead costs associated with traditional models.
Some of the benefits of having an On-Demand app for your business are:
Leverage the potential of the mobile period
As per Statista, the number of mobile phone users is said to increase by 4.68 billion from 2015 – 2020. This means a business that does not plan to invest in mobile app development and build a business strategy with mobile marketing will be foolish to do so. The best way to bring in customers over and over again will be by offering custom features in what you do.
Employee satisfaction and efficiency
You will be able to achieve the desired ROI for your business when you hire the right mobile app development company for the job. This will be based on ease of project management that it brings in, user-friendliness and usability of the custom-built features.
A complete business application will be focused on increasing productivity all the while decreasing the issues faced by employees.
Security and scalability
It is not possible to be sure specific mobile apps are secure or not. Any business will want to keep its data safe and secure while maintaining confidentiality. When you choose to go for custom mobile solutions, you can be sure your app data will be safe. Again, compared to any other mobile app built for popular mobile app platforms like Android, iOS or Windows, these apps are better with scalability.
Gets your unlimited business opportunities
You will be able to have a database which brings on table information about the users right from their addresses, phone numbers, email addresses, interests, preferences and whatever you wish to know. This seems like getting into the head of your audience.
Affordability
Don’t go for cheap or free things as you will end up spending more in the long-term. There is no meaning in choosing to go for a generic solution for your business which is abundantly available in the market!
On the contrary, if you are focused on offering value to your customers and stay flexible, you will get results in the form of increased ROI and this will justify your spending. So instead of opting for ready-to-use solutions for your business, better hire affordable On-Demand app development services.
Some of the benefits from the perspective of customers are:
Ease of selecting the provider
When using an On-Demand app, the customer will have the facility to choose the same provider for a service. Whenever a customer selects a provider for service and makes a purchase, the provider will get added to the list automatically, and this means that the next time when the customer needs the same service, they can choose the provider from the list. If the customers are satisfied with the provider, they will go for the same provider again. If the customer selects a provider for service multiple times, then that provider will also be notified about the same.
Tracking facility
Once the customer places an order with the provider by making use of the app, the customer will be offered a tracking facility that will track the order from the service provider’s side. Again, by making use of the map service, the customers will be able to track the real-time location as well as get a notification along with the exact location. During the development phase of the On-Demand app, the developer will include a map that can be made available to both customers and providers.
Cashless payment facility
With a good number of options available out there in the market in terms of making payments, the On-Demand apps also offer different payment options to the customers so as to help them make payment their way. This has helped the customers to pay for the received service in a fast and straightforward manner.
Rating and review option
On-demand apps come with the option of rating and review for the customers. This option is made available when the service is offered, or the delivery is made. The service provider can manage to get an image for themselves in the market based on positive reviews and high ratings. Such reviews and ratings also help the business to build its customer base by attracting new customers.
